Can’t believe 2021 is OVER. In this December 2021 blog income report, I want to share my monthly income/expenses and a quick end of the year review covering all my streams of income. Let’s dive into it.
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- Growth Tracking & Review – income reports will help me keep track of my expenses and actually force me to review T&T’s progress on a month to month basis. It’s so important to look at numbers and data, but sometimes that is a task that gets put on the backburner. This information will help me pivot my growth strategy and cut expenses when needed.
- Transparency – being transparent about the numbers will help our readers understand how we make money and what we spend money on. I hope this will help take the mystery out of how to make money as a content creator.
- Inspiration – sharing these numbers will hopefully inspire others to start charging for their content creation.
Past Income Reports
December 2021 Traffic Report
- Blog Pageviews: 1,853
- Blog Unique Pageviews: 1,511
- Email Subscribers: 720
- Social Media Followers: 27,100
December 2021 Income
The income listed is the amount earned in December 2021, rather than the amount I was paid. This makes it easier for me to keep track of things, especially since brand campaigns are booked ahead of time and paid 1-2 months later.
- Sponsored Posts – $6,100
- Digital Product – $350
- Teaching/Speaking – $250
- Ad Revenue – $77
- Google Ad Sense (YouTube)
- Affiliate Revenue – $19
- Amazon – $5
- WonderCurl- $14
Total Income= $6,796
December 2021 Expenses
- Services – $500
- PR Manager – $500
- Software – $446
- ConvertKit* (annual fee) – $290
- Canva Pro* (annual fee) – $119
- Calendly – $15
- Mailchimp – $14
- Google Workplace – $6
- Rev.com – $2
- Adobe Creative Cloud* (paid for by my job $52.99) – $0
- Client Gifts – $26
- The Growing Candle*- $26
Total Expenses= $972
Net Total = $5,824
December 2021 Notes
Since doing these reports, I’ve realized I have been a little careless with my expenses. This month I continued to cut back on expenses.
- After doing some review, I realized I don’t need to use a video editor. Not using an editor this month gave me the chance to revisit editing videos myself. I forgot how much I missed editing. It’s such a fun creative process.
- I negotiated payment & services with my PR Manager because I didn’t need all of the services I was paying for. We came to a mutual agreement that will lower my monthly expenses.
- This month I made the decision to switch from MailChimp to ConvertKit. I kept having problems with email delivery for my digital product. Convert Kit has fixed all of my problems. Thank goodness!
December 2021 Takeaways
My main takeaway this month is outsourcing is not always the answer. This year I was super focused on outsourcing to help grow my business, but I think I went a little bit overboard. Now I’m only outsourcing the services I absolutely need.
End of Year Review:
This year I earned a total of $54,258. The majority of my income came from brand deals. I was really happy that digital products were my next highest income stream at 5.6%. In 2022, I’d like to increase my digital sales. I’d also like to do more modeling and speaking engagements.
2021 Breakdown:
| Brand Deals | $49,575 |
| Digital Products | $3,100 |
| Speaking Engagements | $1,000 |
| Ad Revenue | $681 |
| Modeling | $580 |
| Affiliate Revenue | $72 |
Similar Posts:
- Navigating Gifted Brand Deals
- November 2021 Blog Income Report – $1390
- How to Charge for Sponsored Posts
Did you create an income report for your business this month?
