NINAKURU, an Ojai, California-based luxury milliner, designs hats rooted from a rich heritage, reimagined with exquisite details and finishes.

We meticulously curate the finest materials from around the world and utilize only those that meet our exceptional standards of quality, craftsmanship, sustainability and ethics. Our Panama hats are made from authentic toquilla straw grown on the Ecuadorian coast, and our wool hats are made from cruelty-free felt made from 100% virgin, hand-sheared, Argentinian wool. Our hats are then hand-adorned in our design studio in Ojai, California with the finest vintage grosgrain ribbon, vegetable tanned leather, fine combed organic cotton, recycled silk, jute, hemp and foraged game feathers.

Translated from Quechua, the language of the Incan people, Ninakuru means “firefly”, reminding us that self-worth and true beauty radiate from within, and each of us has an inner glow worthy of being noticed.

As a company, we recognize that success can only be realized by valuing and nurturing the potential, creativity and talents of others.  By igniting the inner light that exists in all of us, we can make something truly extraordinary.